One of the world’s fastest-growing iGaming platforms – Betano asked us to create a new identity to bring their playful and responsible sportsbook and casino to life. The rebranding aims to set them apart in a wildly competitive market during a crucial year. As a global partner of two major football tournaments and a front-of-jersey sponsor for many teams worldwide, Betano needed an electrifying brand identity that’s ready for the world stage.

Having fun is serious business and no one does it better than Betano. We chose to work with the Athens-based company for their diligent approach and commitment to their players above all else.

Rapid payouts, super-fast updates reflecting real-world events, and the sheer adrenaline rush that iGaming offers made the lightning bolt the perfect symbol for Betano. With energetic custom lettering and a detachable “B” for icon use, the logo delivers maximum impact wherever it appears.

Whether placing a $5 bet to transform a dreary kickoff into a major showdown or hitting the jackpot on your final free spin, Betano adds a dash of excitement to the everyday.

Born from the logo’s lightning bolt icon, the patterns and graphic language create a flexible brand system that energises every touchpoint across the brand.

As an official global partner of Euro 2024 and Copa América 2024, and a sponsor for sports teams big and small around the world, the new Betano logo was designed with the brand’s primary marketing strategies in mind. We created the logo to light up stadium LEDs on the biggest stage and to serve as a jersey sponsor that fans are proud to wear.

Avoiding generic stock photography that dominates the sector, the Betano illustration suite injects personality across the brand. We commissioned Ed McGowan to create an illustration style depicting characters and players in surreal scenarios, blending sportsbook and casino iconography in unique ways.

Working with the whole team at Nomad has been a pleasure from the start. Both at the personal and professional level, even risking sounding cliché. The interpretation of the brief and the aesthetic and technical execution has surpassed our original expectations, and what started as an exercise to modernise our previous identity, has ended up as a full revamp of our logo and distinctive brand asset system. We now have a well defined, unique, memorable and contemporary brand identity that we all feel very proud of, so I can only thank the team at Nomad for all the effort and for the journey so far.

Pablo Puertas – Marketing Director, Kaizen Gaming