From the shadows of the men’s game to modern day superheroes.
Grow the game. Change perceptions. Inspire the next generation of players and fans.
To do this we created a superhero brand for WSL. A badge of honour, and a positive sign of strength for everyone involved in the women’s game.
The identity included a bespoke set of names and numbers that brings the women’s game truly together, all the way from grass-roots football to top-flight super stars.
The results speak for themselves. The opening weekend of the 19/20 season saw an average attendance of 10,487 across the six fixtures in the WSL, a 1137% growth from the previous year.
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Strategy / Brand Architecture / Identity / Motion / 3D / Copywriting / Digital / Experience / Type Design
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