Header hackney laces 16 9 2
Header hackney laces 16 9 2
LACES LACES

Supporting grassroots football and helping Hackney Laces to keep moving forward.

Hackney Laces logo black 1
Hackney Laces Nomad X Nike HR 13680

Founded in 2011, Hackney Laces exists to offer girls more opportunity to play football, while empowering them in other areas of their lives through sport and community. The club works with over 200 girls and women in East London, both on and off the pitch, and has sister clubs in Limehouse and South London.

Hack Laces Nomad High Res 201102000000060001
Hack Laces Nomad High Res 201102000000050025
Hack Laces Nomad High Res 201102000000060019
Hack Laces Nomad High Res 201102000000060001
Hack Laces Nomad High Res 201102000000050025

Working closely with the players we designed and sponsored their first official kit. To capture the Laces attitude, and to create a truly iconic look for the new kit, we referenced 80’s skate/surf graphics and street culture.

6 ADE9 D49686 D65 E219 C0553 C2025 EDF1 2
SANTA CRUZ
SHIRT DETAILS 006ts 1
Hackney Laces Nomad X Nike HR 14792
Hackney Laces Nomad X Nike HR 15302
Hackney Laces Nomad X Nike HR 12866
Hackney Laces Film HR 201104000000070003ts
Hackney Laces Nomad X Nike 120 HR 7
Hackney Laces Nomad X Nike 120 HR 10
Hackney Laces Nomad X Nike HR 13176
Hackney Laces Nomad X Nike HR 15379
A football kit has the power to unify people; for many it’s a huge part of their identity. The fact that Nomad has generously helped give us a kit that means we can all match and be uniform, which makes us look and feel amazing. It means greater sense of belonging for everyone involved.
Katee Hui, Founder Hackney Laces

Building off the diagonal lace grid at the heart of the Laces badge, we created a custom set of names and numbers to help reinforce the idea of belonging and give the club a unique asset that unifies Hackney, South London and Limehouse Laces.

Hackney Laces Nomad X Nike HR 13327
Hackney Laces Nomad X Nike HR 14985

Photographer — Stephanie Sian Smith / @stephaniesiansmith
Illustrator
— Tobias Hall / @tobiashall
Make up Sibylle Harms / @sibylleharms
BTS edit — Flossie Malster
Models
— Hackney Laces

Keen to get your hands on a Laces shirt?
Head over to the Hackney Laces website, buy yourself a shirt and support our local team – hackneylaces.co.uk

Check out…

Women's Super League
Strategy / Identity / Experience
Premier League
Strategy / Identity / Campaign / Digital / Broadcast / Experience
Nike Tunnel Vision
Identity / Campaign / In-store Activation