Moments make us get out bed in the morning. Moments enrich our lives, build our character, and help us create memories that last a lifetime.

From first-steps, to finish-line feelings. Laugh-out-loud, to leave it on the road. Whatever moment you’re after, Let’s Do This are here to help you find it, train for it, and celebrate it. Every step of the way.

A visual and verbal identity that’s packed with as much energy and attitude as the LDT team themselves. Designed to burst the bubble of endurance racing events we created a brand of the people – led by a new symbol that is inspired by the home-made graphics of the crowds at mass-participation events.

Photography by Jane Stockdale and Phil Hill.

With special thanks to Joanna, Dom and the amazing Let’s Do This team.